Lion, founded in 1891, has more than 120 years of history. It is one of Japan’s oldest and largest daily consumer goods companies, with a market share of 16% in the field of oral care products, 11% in the field of personal care products, 46% in the field of household cleaning products, 16% in the field of drugs and 11% in the field of chemical products.

The philosophy of Lion is to strive to become the leader in the industry of providing comfortable life. So people can spend every day comfortably, the company strives to develop and provide goods conducive to physical and mental health and improving everyone’s living environment.