suntory co., ltd., founded in 1899, began selling whisky as early as 1929, opening up the precedent of japanese foreign wine culture. in 1963, suntory entered the field of beer production and sales. in 1981, suntory began to produce and sell “oolong tea”, a specialty of fujian province in china, in japan, which created a new field of sugar free tea in the cool beverage market and became a pioneer in the industry. in the following 1994, suntory decisively challenged the subject of “high quality and low price” and established the foamed wine market in japan. then, in 1998, it successfully developed orange juice drinks with a 30% reduction in calories. suntory provides the market with a variety of wines and cool drinks, which greatly enriches peoples life.