WAKADO, established in 1906, has more than 100 years of history. Its predecessor company, the WAKADO pharmacy of pediatrics professor Hiroshi Hirotada inspires its creations.

From its establishment it has continued to work on infant health care and scientific parenting guidance. Its declaration of brand integrity: forever quality for infants. It offers a full range of infant products, including milk powder, baby food, and other supplies. It adheres to quality first and provides the most professional care, and for this is deeply loved by consumers in Japan. Its talcum powder is one of its classic products and is widely used by mothers across Japan.