Founded by hairdresser and makeup artist Igari Shinobu, WHOMEE provides cosmetics that are carefully crafted so that anyone can achieve gorgeous makeup without fail. WHOMEE wants people to try more makeup, but that can be a tall order. Makeup is actually super easy. You don’t have to follow a rulebook or agonize over whether foundation should be the main feature or not. We want to free you of those difficult decisions. No matter who you are, even if you don’t have the technical skills, WHOMEE strives to make products that will earn you a passing grade every time. Unleash your cuteness in only a few seconds. It doesn’t matter if you’re imitating an existing look or following a trend. What’s important is that you feel good about it. You’re the lead actor in your own life.